Cover -- Contents -- Introduction: Design, Implementation, and Evaluation of Health Communication Strategies for Global Health Promotion 1 -- Leveraging Technology -- Chapter 1 Strategies and Principles for Using Mass and Online/Digital Media in Health Communication Campaigns Charles K. Atkin, Michigan State University Ronald E. Rice, University of California Santa Barbara 13 -- Chapter 2 Developing and Testing Mobile Health Applications to Affect Behavio rChange: Lessons from the Field Andrew Isham, Bret R. Shaw, & Dave Gustafson, University of Wisconsin-Madison 37 -- Chapter 3 A Primer for Using Mobile Apps and Social Media in Healthcare Carolyn Lauckner & Pamela Whitten, Michigan State University 51 -- Chapter 4 Digital Games: The SECRET of Alternative Health Realities Hua Wang, University at Buffalo, The State University of New York Arvind Singhal, University of Texas at El Paso 67 -- Performance and Narrative Power -- Chapter 5 Entertainment Education Saves Lives and Improves Health: Key Steps to Developing Effective Programs Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, & Sanjanthi Velu, Johns Hopkins University 83 -- Chapter 6 Conversations about Cancer (CAC): A National and Global Strategy for Impacting Family and Medical Interactions Wayne A. Beach, Kyle Gutzmer & David M. Dozier, San Diego State University Mary K. Buller & David B. Buller, Klein Buendel, Inc. 101 -- Chapter 7 Narrative-based Health Communication Interventions: Using SurvivorStories to Increase Breast Cancer Knowledge and Promote Mammography Tess Thompson & Matthew W. Kreuter, Washington University in St. Louis 118 -- Chapter 8 Drama as a Rhetorical Health Communication Strategy Anat Gesser-Edelsburg, University of Haifa 134 -- Applied Communication Strategies.

Chapter 9 Communication Network Analysis for the Diffusion of Health: Identifying Key Individuals Do Kyun Kim, University of Louisiana at Lafayette James W. Dearing, Michigan State University 153 -- Chapter 10 The Positive Deviance Approach to Designing and Implementing Health Communication Interventions Arvind Singhal, University of Texas at El Paso 174 -- Chapter 11 Using Theory and Audience Research to Convey the Human Implications of Climate Change Melinda R. Weathers, Clemson University Edward Maibach, George Mason University Matthew Nisbet, American University 190 -- Chapter 12 Integrating the Diffusion of Innovations and Social Marketing for Designing an HIV/AIDS-Prevention Strategy among a Hard-to-Reach Population Do Kyun Kim, University of Louisiana at Lafayette 208 -- Community Participatory Design -- Chapter 13 Community Participatory Design of Health Communication Interventions Linda Neuhauser, University of California, Berkeley Gary L. Kreps, George Mason University S. Leonard Syme, University of California, Berkeley 227 -- Chapter 14 Faith-based Community Health Interventions: Incorporating Cultural Ecology,the Social Ecological Framework, and Gender Analysis Kari Hartwig, Walden University 244 -- Chapter 15 Designing Logos for Health Campaigns: Convergence of Semiotics and the Diffusion of Innovations Do Kyun Kim, University of Louisiana at Lafayette 262 -- Health Advocacy and Activism -- Chapter 16 Strategic Communication for Health Advocacy and Social Change Gary L. Kreps, George Mason University 281 -- Chapter 17 Health Activism as Resistance: MOSOP as a Site of Culture-Centered Resistance in Niger Delta Region of Nigeria Mohan J. Dutta, National University of Singapore & Purdue University 297 -- Valuing Data.

Chapter 18 National Health Communication Surveillance Systems Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, & Wen-ying Sylvia Chou, National Cancer Institute Lila J Finney, Mayo Clinic Ellen Burke Beckjord, University of Pittsburgh 317 -- Chapter 19 Cultural Beacons in Health Communication: Leveraging Overlooked Indicators and Grassroots Wisdoms Laurel J. Felt, University of Southern California Lucía Durá & Arvind Singhal, University of Texas at El Paso 334 -- Chapter 20 Evaluating Health Communication Interventions Gary L. Kreps, George Mason University 352 -- Editors and Chapter Contributors 369 -- Index 381.