pt. I. The Future of Twitter in Business -- Ch. 1. I Tweet, You Tweet, We All Tweet: Twitter and Your Business -- Ch. 2. Getting Started with Twitter -- pt. II. Building and Implementing your Twitter Marketing Roadmap -- Ch. 3. Combining New and Old Media Marketing -- Ch. 4. Planning Your Twitter Marketing Strategy -- Ch. 5. Being Productive with Your Twitter Marketing Plan -- Ch. 6. Your Marketing Plan -- pt. III. Devising Online Strategies for Twitter Marketing Domination -- Ch. 7. Building Your Personal Twitter Tribe -- Ch. 8. Leveraging Your Twitter Tribe -- Ch. 9. Reaching Your Customers -- Ch. 10. Creating Quality Content on Twitter -- pt. IV. Implementing Twitter Strategies for Offline Marketing Domination -- Ch. 11. Promoting to Attract Sales Leads -- Ch. 12. Improving Your Customer Service -- Ch. 13. Relating to the Public -- Ch. 14. Building Thought Leadership on Twitter -- pt. V. The Part of Tens -- Ch. 15. Top Ten Do's on Twitter -- Ch. 16. Top Ten Don'ts on Twitter -- Ch. 17. Top Ten Thought Leaders on Twitter -- Ch. 18. Top Ten Tools to Use for Twitter Productivity -- Appendix. Great Twitter Marketing Ideas in 140 Characters or Less.