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1.
UnMarketing : stop marketing, start engaging
UnMarketing : stop marketing, start engaging
by
Stratten, Scott.
https://go.oreilly.com/library-access/library/view/-/9781118176283/?ar
https://learning.oreilly.com/library/view/~/9781118176283/?ar
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2.
Marketing by the numbers : how to measure and improve the ROI of any campaign
Marketing by the numbers : how to measure and improve the ROI of any campaign
by
Harden, Leland.
https://learning.oreilly.com/library/view/~/9780814416204
https://learning.oreilly.com/library/view/~/9780814416204/?ar
https://go.oreilly.com/library-access/library/view/-/9780814416204/?ar
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ROI of $ocial media : how to improve the return on your social marketing investment
ROI of $ocial media : how to improve the return on your social marketing investment
by
Powell, Guy R.
https://go.oreilly.com/library-access/library/view/-/9780470827413/?ar
https://learning.oreilly.com/library/view/~/9780470827413/?ar
https://learning.oreilly.com/library/view/~/9780470827413
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4.
Unmarketing stop marketing. Start engaging
Unmarketing stop marketing. Start engaging
by
Stratten, Scott.
https://learning.oreilly.com/library/view/~/9780470617878
https://learning.oreilly.com/library/view/~/9780470617878/?ar
https://go.oreilly.com/library-access/library/view/-/9780470617878/?ar
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