Social Media for Business : 101 Ways to Grow Your Business Without Wasting Your Time.
Title:
Social Media for Business : 101 Ways to Grow Your Business Without Wasting Your Time.
Author:
Sweeney, Susan.
ISBN:
9781931644914
Personal Author:
Physical Description:
1 online resource (217 pages)
Contents:
Front Cover -- Copyright -- Acknowledgments -- Disclaimer -- Trademarks -- Your "Members Only" Web site -- Other Books by the Authors -- Table of Contents -- Chapter 1: Should Social Media Be Part of Your Marketing Mix? -- Reality Check -- Risks -- Chapter 2: Deciding How (and Why) You Will Use Social Media -- Strategic Hierarchy -- Building Relationships -- Be a Social Media Leader -- Building a Following -- Minimalist-Low-Hanging Fruit -- Stay with the Pack-Keep Up with Competitors -- Use it Selectively-Recruitment Only As an Example -- Development of Your Personal Profile -- How to Decide -- Additional Resources -- Books -- Not a "Tack-on" -- Social Media Integration -- Quick Summary -- Chapter 3: Integration of Social Media -- Not a "Tack-on" -- Social Media Integration -- Quick Summary -- Chapter 4: Your Core - Web Sites and/or Blogs -- The Future: Is Your Web Site a Blog, or Is Your Blog a Web Site? -- Content Repurposing -- Additional Resources -- Software and Tools -- Chapter 5: SEO and Social Media -- SEO Basics -- RSS -- Social Media Integration -- Social Media SEO -- Additional Resources -- Articles -- Chapter 6: LinkedIn -- Overview -- Profile -- Recommendations -- Groups -- Applications -- Microblogging -- Job Postings -- Answers -- Company Page -- LinkedIn Priority List: Personal -- LinkedIn Priority List: Company -- Ongoing Maintenance -- Additional Resources -- Software/Tools -- Education -- Books -- Chapter 7: Facebook -- Overview -- Profile -- Pages -- Groups -- Advertising -- Applications -- Facebook Future -- Additional Resources -- Software/Tools -- Education -- Articles -- Books -- Chapter 8: Twitter -- What Twitter Is . . . and Isn't -- Twitter Strategies -- Negative Strategies -- Positive Strategies -- Twitter Lists -- Twitter Search/Twitter Trends -- Twitter Management Tools -- URL Shorteners -- Attracting Followers.
Getting Started with Twitter -- First Steps -- Additional Resources -- Software/Tools -- Education -- Articles -- Books -- Chapter 9: YouTube and Other Video-Sharing Sites -- Overview -- Creating Video Is Easy -- Sharing Is Easy -- Make Your Video Easy to Find -- Getting on the YouTube Home Page -- Create and Customize Your Own Channel -- Channel Customization -- Promote Your Channel and Your Videos -- Join or Create YouTube Groups -- Advertise on YouTube -- Other Opportunities and Options with YouTube -- Video Syndication -- Additional Resources -- Software/Tools -- Education -- Books -- Chapter 10: MySpace -- Profile Page -- Profile Page Customization -- Groups -- Forums -- Events -- Applications -- Blogs -- Email and Instant Messaging -- Advertising -- MySpace Brand Communities -- Overall Recommendation -- Additional Resources -- Software/Tools -- Articles -- Chapter 11: Flickr -- Sign Up for an Account -- Upload Photos and Videos -- Organize Your Photos and Videos -- Promote Your Photos and Videos -- Display Your Flickr Photos on Your Site or Blog -- Share Flickr Photos -- Enable Stats -- Flickr App Garden -- First Steps -- Additional Resources -- Software/Tools -- Education -- Chapter 12: Tier Two Sites -- Overview -- Plaxo -- Naymz -- Xing -- Wikis -- Digg -- Del.icio.us -- Sharing Tools -- Additional Resources -- Software/Tools -- Education -- Chapter 13: Other Sites -- Overview -- eBay -- Answers Sites -- Ratings Sites -- Yahoo! -- MSN/Windows Live -- Ning and SocialGo -- Google -- First Steps -- Additional Resources -- Software/Tools -- Books -- Education -- Chapter 14: Mobile Access -- Overview -- Interesting Stats -- Applications -- Mobile Capabilities Now and in the Near Future -- First Steps -- Additional Resources -- Software/Tools -- Books -- Education -- Chapter 15: Tactical Ideas -- Sales -- Customer Service -- Marketing: General.
PR and Crisis Management -- Recruitment -- Research and Development -- Training -- Finance and Administration -- Supply Chain and Production -- First Steps -- Chapter 16: Putting the Plan Together -- Planning -- Define Social Media Audiences -- Define Your Social Media Goals, by Audience -- Benchmarks for Success -- Risks -- Implementation -- Do the Work Internally -- Outsource the Work -- Launch Strategies -- Gradual Ramp-up -- Big-bang Launch: -- Choosing an Agency or Consultant -- General Recommendations -- First Steps -- Chapter 17: ROI and Measurement -- Return on Investment -- Several Approaches -- Before You Start -- What Is Being Measured? -- Exposure -- Engagement -- Influence -- Action/Results -- Stats from Social Media Platforms -- Additional Resources -- Software/Tools -- Articles -- Education -- Chapter 18: Keeping Up-to-Date -- Learn from Your Network -- Learn from Your (Younger) Staff -- Learn from Your Investments -- Learn from the Internet -- About the Authors -- Index.
Abstract:
Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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