Contents -- Figures -- Acknowledgments -- Preface -- Chapter 1: Planning Your Web Site -- Why Planning Is So Important -- Site Development Process -- Staffing Model -- Library Planning Documents -- Content Inventory -- Style Guides and Standards -- Housekeeping and "Other Duties as Required" -- Chapter 2: Information Architecture -- Site Navagation -- Usability -- Chapter 3: Internet Marketing: Promoting the Library -- Branding and the Library Image -- About the Library -- Creating Sticky Content -- Chapter 4: Digital Reference Collections and Services -- Digital Collections -- E-mail and Chat Reference Service -- Frequently Asked Reference Questions (FARQs) -- Knowledge Bases -- Web-Based Instruction -- Obituary Indexes -- Referr al Services -- Chapter 5: Library Catalogs and Portals -- A Look at the Competition -- Customizing the Catalog -- A Matter of Semantics: Labeling for Access -- Content Enrichment -- External Web Sites: Implications for the Library Web Site and Catalog -- Case Study -- Chapter 6: Licensed Databases and Electronic Books -- Research Databases and Electronic Journals -- Electronic Books -- Chapter 7: Reader Services -- RA Web Sites Today -- Leisure Reading in Academic Libraries -- Visibility of RA -- Links to External Sites -- Reading Lists -- Subscription Databases -- Book Reviews -- Authors Online: E-mail and Real-Time Chats -- Responding to Readers -- Book Discussion Groups -- RA Web Sites Tomorrow -- Chapter 8: Content for Specific Audiences -- Diversifying Your Web Site -- Young People -- Seniors -- Language-Related Groups -- Accessibility: Services to People with Disabilities -- Chapter 9: Library Web Sites: Where Do We Go from Here? -- Administrative Sites -- Technology -- User-Centered Design -- Full-Text Content -- Third-Party Vendors -- E-Commerce -- The Companion Web Pages -- Appendix A: Editorial Calendar.

Appendix B: Library Web Manager's Resource Directory -- Bibliography -- Index.