Contents -- List of Figures -- What this Book is For -- one Your New Job and Why You Are There -- Things are different now -- Culture and structure -- Management: fact and fiction -- Your new environment -- Doing the job -- Morality -- Dealing with change -- The boss -- What do you want? -- Key points and tips -- two The First-Time Manager and Other People -- Success with your people -- Communication and motivation -- What the research tells managers about people -- Management styles and fashions -- What else makes your people work? -- Communication -- Power, authority and responsibility -- Leadership -- Health -- Management style -- Your boss -- Your boss's boss -- Key points and tips -- three Can Your Organization Survive? -- Why should you care? -- The structure of organizations -- Organizations, society and the law -- The grip of the past -- Survival of the fittest -- The environment -- Environmental change and responses to it -- Take overs and mergers -- Organizational analysis -- Key points and tips -- four The Principles of Management -- The manager's role -- Goals and targets -- The overall aim -- Management by objectives -- Management techniques: their place in your job -- Judge ment, expe ri ence and train ing -- Dealing with com plex ity -- Sta tis tics -- Pareto's Prin ci ple, or the 80:20 rule -- Written records -- Key points and tips -- five Marketing -- Marketing: what it involves -- Listening to the market -- The place of marketing -- Marketing people -- Marketing and communication -- The marketing task -- Information for the planning process -- Marketing research -- Advertising -- Distribution channels -- Selling and the sales force -- Physical distribution -- Product design -- Pricing, positioning and the marketing mix -- Sales promotion -- Trade relations -- Public relations -- Marketing: a summary -- Key points and tips.

six Managing Production of Goods and Services -- Systems -- The management of people -- Production planning -- Production management principles -- Managing the production process -- Group technology -- Work study -- Stock control -- Purchasing and procurement -- Quality control and quality assurance -- Value analysis -- Variety reduction -- Premises location -- Premises design and layout -- Make or buy? -- Research and development (R&D), and new products -- Maintenance -- The law -- Key points and tips -- seven Finance and Accounting -- What accountants are for -- The accountant and the financial world -- The accountant's dilemma -- Basic accounting concepts: cash flow forecasting -- The profit and loss account -- The balance sheet -- Gearing -- Sources of funds -- Costing -- Break-even analysis -- Budgeting -- Project evaluation -- Key points and tips -- eight Human Resources -- Why HR departments exist -- The HR department and discipline -- The HR department's proper contribution -- What the HR department does -- Employees and the law -- How you can help your team to develop -- Key points and tips -- nine Five Key Skills -- Solving a problem -- Managing your time -- Chairing a meeting -- Giving a presentation -- Running a staff session -- Key points and tips -- Further Reading -- Index.