Ethnic marketing : theory, practice and entrepreneurship

Cover image for Ethnic marketing : theory, practice and entrepreneurship

Ethnic marketing : theory, practice and entrepreneurship

Title:

Ethnic marketing : theory, practice and entrepreneurship

Author:

Pires, Guilherme D., author.

ISBN:

9781315454870

9781315454894

Personal Author:

Pires, Guilherme D., author.

Physical Description:

1 online resource.

Series:

Routledge studies in marketing ; 5

Routledge studies in marketing ; 5.

Local Note:

O'Reilly

Subject Term:

Minority consumers.

Market segmentation.

Marketing -- Cross-cultural studies.

Consommateurs issus des minorités.

Segmentation du marché.

Marketing -- Études transculturelles.

Market segmentation. (OCoLC)fst01010139

Marketing. (OCoLC)fst01010167

Minority consumers. (OCoLC)fst01023346

Genre:

Cross-cultural studies. (OCoLC)fst01423769

Added Author:

Stanton, John L.,

Electronic Access:

https://learning.oreilly.com/library/view/~/9781315454870
https://go.oreilly.com/library-access/library/view/-/9781315454870/?ar
https://learning.oreilly.com/library/view/~/9781315454870/?ar

Holds: Copies:

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