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Marketing metrics : the definitive guide to measuring marketing performance
Title:
Marketing metrics : the definitive guide to measuring marketing performance
Author:
Farris, Paul W.
ISBN:
9780137053094

9781282431942

9786612431944

9780137053148
Edition:
2nd ed.
Publication Information:
Upper Saddle River, N.J. : FT Press, ©2010.
Physical Description:
1 online resource (xv, 414 pages) : illustrations
Local Note:
O'Reilly
Subject Term:
Marketing research.

Marketing -- Mathematical models.

Marketing -- Recherche.

Marketing -- Modèles mathématiques.

Marketing -- Mathematical models. (OCoLC)fst01010232

Marketing research. (OCoLC)fst01010284

Marktforschung

Werbeerfolgskontrolle

Verbraucherforschung

Multidimensionale Skalierung

Marketing.

Statistieken.

Marketingforschung.

Mathematisches Modell.
Genre:
Electronic books.
Added Author:
Farris, Paul W.
Electronic Access:
https://learning.oreilly.com/library/view/~/9780137053094/?ar
https://go.oreilly.com/library-access/library/view/-/9780137053094/?ar
Holds: Copies:

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