Marketing metrics : the definitive guide to measuring marketing performance
Title:
Marketing metrics : the definitive guide to measuring marketing performance
Author:
Farris, Paul W.
ISBN:
9780137053094
9781282431942
9786612431944
9780137053148
Edition:
2nd ed.
Publication Information:
Upper Saddle River, N.J. : FT Press, ©2010.
Physical Description:
1 online resource (xv, 414 pages) : illustrations
Local Note:
O'Reilly
Subject Term:
Genre:
Added Author:
Holds: Copies: