COVER -- Contents -- Introduction to Marketing -- Organisation of Marketing Divisions -- Marketing Mix -- Market Segmentation -- Product Management -- Price Management -- Distribution Management -- Promotion Management -- MR & MIS -- Marketing Strategy -- Recent Trends in Marketing -- Social Applications of Marketing -- Introduction to Financial Management -- Financial Statements Analysis & Interpretation -- Financial Soundness of Corporations -- Corporate Governance -- Business Ethics & Social Responsibilities -- Capital Markets - I -- Capital Markets - II -- Capital Structure & Capitalisation -- Fixed & Working Capital Management.