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Reframe the marketplace : the total market approach to reaching the new majority
Title:
Reframe the marketplace : the total market approach to reaching the new majority
Author:
Bowman, Jeffrey L., 1970-
ISBN:
9781119100263

9781119100270

9781119100256
Personal Author:
Bowman, Jeffrey L., 1970-
Edition:
1.
Physical Description:
1 online resource
General Note:
Includes index.
Local Note:
O'Reilly
Subject Term:
Minority consumers.

Marketing -- Cross-cultural studies.

Consommateurs issus des minorités.

Marketing -- Études transculturelles.

BUSINESS & ECONOMICS -- Management.

Marketing. (OCoLC)fst01010167

Minority consumers. (OCoLC)fst01023346
Genre:
Cross-cultural studies. (OCoLC)fst01423769
Added Author:
Katz, Jeremy, 1969-
Electronic Access:
https://go.oreilly.com/library-access/library/view/-/9781119100256/?ar
https://learning.oreilly.com/library/view/~/9781119100256/?ar
https://learning.oreilly.com/library/view/~/9781119100256
Holds: Copies:

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