Cover -- Title Page -- Copyright -- Contents -- Foreword: By Antonio Lucio -- Acknowledgments -- Disclosures -- How to Connect with Me and Learn more about YouthNation -- Introduction: Forever Young -- Chapter 1 From Status Symbol to Status Update -- The Hip-Hop Invasion and the Reimagined Status Symbol -- Status Symbols Disrupted -- Chapter 2 From Things to Thrills -- The Instagram Phenomenon -- DIFTI (Did it for the Instagram) -- #FOMO or FauxMo? -- Businesses Leading the Experience Economy -- The Supermarket Experience -- The Nightlife Experience -- The Fitness Experience -- Chapter 3 The Rise of Electronic Dance Music -- Everything You Wanted to Know About Today's Festival Scene but Were Afraid to Ask -- Chapter 4 Access over Ownership -- Uber and Airbnb: the Game Changers -- The Uber of Everything -- Chapter 5 The Communal Table -- The De-suburbinization of America -- The Urban Frontier -- Why YouthNation Loves Cities -- The Youthification of Cities -- DUMBO and Gowanus -- Chapter 6 The Peer-to-Peer Economy -- Bartering is Back -- The Currency of Trust: Ratings and Reviews -- Peer-to-Peer Disruption -- Peer-to-Peer Standout Models -- Build it: Rent the Runway -- Buy it: Avis and ZipCar -- Extend it: Coca-Cola's Wonolo -- Where the Digital Meets the Physical: Meetups -- Big brands Meetup -- From Meetups to hookups -- Chapter 7 The Power of the Crowd -- Local Talent Goes Global -- How Big Brands are Stepping Up to the Plate -- Doritos Crash the Super Bowl Contest -- GE's GrabCAD Challenge -- Crowdsourcing Gone Wrong: Mountain Dew's Mountain Don't -- Crowdfunding -- The Kickstarter Effect -- How Kickstarter Works -- Projects that Kickstarter has Made Possible -- Other Crowdfunding All-Stars -- Kiva.org -- DonorsChoose.org -- Indiegogo -- Cutting Through the Red Tape -- Chapter 8 Free Agency -- Jobs Used to Define People, Now People Define Jobs.

The Healthcare Factor -- The Power of LinkedIn -- How LinkedIn Works -- Income Everywhere -- TaskRabbit to the Rescue -- Pillars Driving the Free Agency Movement -- Free Agency Platforms -- Depth Over Breadth -- Free Agent Collaboration -- WeWork -- TechStars -- Eat What You Kill and the Fallacy of Detroit -- Chapter 9 Lifehacking -- Why Not Me? -- The Internet is the New College Campus -- Brand-Driven Education Models -- MRY's RepNation -- General Assembly -- The Innovation Imperative -- Chapter 10 The Field Guide to Lifehackers -- The Side Hustler -- Corporate Compatibility: 8 -- The Definitive Side Hustler: Sara Blakely, Founder of Spanx -- The Explorer -- Corporate Compatibility: 4 -- The Definitive Explorer: Bear Grylls, TV Host of Man vs. Wild , Author, Adventurer -- The Automator -- Corporate Compatibility: 2 -- The Definitive Automator: Tim Ferriss, Best-Selling Author, Lifestyle Designer -- The Passion Pilgrim -- Corporate Compatibility: 1 -- The Definitive Passion Pilgrim: Devin Graham, Social Media Content Producer -- The Octopus -- Corporate Compatibility: 5 -- The Definitive Octopus: Rohan Oza, Founder of Idea Merchants Capital -- The Ultimate Life Hacker: Elliot Bisnow -- Let's Pivot to Brand Building -- Chapter 11 TV, the NFL, and the End of Demographics -- The NFL's Grip on Television -- The DVR Dilemma -- Chapter 12 Going Viral: Decoded -- Culture Jacking The Dunk in the Dark Happening -- What happened? -- Why did it happen? -- What does this mean? -- Psy Oppa and the YouTube Revolution -- Music Disrupted -- Viral Can Be Mainstream -- Chapter 13 Big Data 101 -- The Three Pillars of Big Data Access -- The Social and Interest Graph -- The Interest Graph -- The Social Graph -- The Future of Big Data -- Chapter 14 People Are Brands -- The Newsfeed is the New Soapbox -- The Democratization of Celebrity -- The Rise of the Influencer.

Celebrity Endorsement Reimagined -- The Cyber Celebrity -- The Social Influencer -- Social Influence Spotlight: Blogher -- The Everyday Influencer -- Lessons from the MRY Archive: CrowdTap -- Influence Gone Mainstream -- Online Stars Who Become TV Stars -- Chapter 15 Brands Are People -- Creating a Brand Persona -- Content Strategy -- The Who, Why, and What of Brand Content -- Community Management -- Chapter 16 A Story Worth Sharing -- The Death of the Phone Call -- Stories Versus Conversations -- Multimedia Storytelling Tools -- Communication Disrupted -- Ephemeral Storytelling -- How Brands Can Tell Stories -- The Fleeting Future of Advertising -- Content Versus Advertising -- The Sharing Imperative -- Designed for the flick -- Paths to Great Brand Storytelling -- The Five Mantras of Great Marketing in the Age of Storytelling -- Create an Inspiring Brand Story: Pencils of Promise -- Go Deep: Red Bull -- Be Human: Dollar Shave Club -- Inspire Action: Visa -- Be Inclusive: Starbucks -- The Storytelling Mandate -- Epilogue -- Endnotes -- Index -- EULA.