Practical Pricing for Results.
Title:
Practical Pricing for Results.
Author:
Brown, Ian Ruskin.
ISBN:
9781854186232
Personal Author:
Physical Description:
1 online resource (394 pages)
Contents:
THE AUTHOR -- PROLOGUE -- CONTENTS -- INTRODUCTION -- ONE AN OVERVIEW OF THE PRICING PROCESS -- TWO THE FOUNDATIONS OF THE PRICING DECISION -- THREE HOW OTHERS PRICE -- FOUR PRICE POSITIONING AND STRATEGIES -- FIVE VALUE-BASED PRICING -- SIX PRICING TACTICS Dealing with the day to day pressures on price -- SEVEN PRICE WARS - ANTICIPATING/ PREVENTING/FIGHTING THEM (but only if you have to) -- EIGHT THE ART OF PRICE NEGOTIATION -- APPENDIX ONE ANSWERS AND DISCUSSIONS FOR THE EXERCISES -- APPENDIX TWO THE CALCULATIONS FOR PRICING -- APPENDIX THREE MAIN SOURCES AND RECOMMENDED READING LIST -- INDEX -- Other titles from Thorogood.
Abstract:
This book provides entrepreneurs with a practical guide on how to set and manage the pricing of both the products and services that they offer. It outlines the process of deriving a pricing strategy first, and then monitoring the profit implications of any pricing decisions made.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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