Rethinking marketing towards critical marketing accountings
Title:
Rethinking marketing towards critical marketing accountings
Author:
Brownlie, Douglas T.
Publication Information:
London : Sage, 1999.
Physical Description:
xii, 273 p. : ill.
Contents:
pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.
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