Relationship Marketing In Services.
Title:
Relationship Marketing In Services.
Author:
Kandampully, Jay.
ISBN:
9781845446895
Personal Author:
Physical Description:
1 online resource (132 pages)
Series:
Journal of Services Marketing ; v.16
Journal of Services Marketing
Contents:
Contents -- Abstracts and keywords -- Guest editorial -- Relationship marketing and a new economy -- The future of relationship marketing -- Customer-relationship levels - from spurious to true relationships -- Building customer relationships -- Trust in industrial service relationships: behavioral consequences, antecedents and the moderating effect of the duration of the relationship -- The effect of relationship marketing orientation on business performance in a service-oriented economy -- Curing and caring in surgical services -- Book review -- Note from the publisher -- Index for volume 16, 2002.
Abstract:
About the Guest Editor Jay Kandampully is an Associate Professor inservices management, UQ Business School, The University of Queensland,Ipswich, Australia, and a visiting Professor at the REIMS ManagementSchool, France. Jay also serves as the Editor of the international journal,Managing Service Quality.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
Click to View