Information communication technologies and globalization of retailing applications
Title:
Information communication technologies and globalization of retailing applications
Author:
Rajagopal, 1957-
ISBN:
9781605662497
Personal Author:
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
Physical Description:
electronic texts (xviii, 253 p. : ill.) : digital files.
Contents:
Understanding retailing concepts / Rajagopal -- Self service technologies in retail financial sector / Rajagopal -- Customer value and new product retailing dynamics: an analytical construct for gaining competitive advantage / Rajagopal -- Measuring consumer attitudes towards self-service technologies / Jesús Enrique Portillo Pizaña -- Measuring variability factors in customer values, technology convergence and profit optimization in a retailing firm: a framework for analysis / Rajagopal -- Decision support systems in Indian organised retail sector / Ankush Sharma, Preeta Vyas -- Dynamics of buyer-supplier co-dependency in optimizing functional efficiency / Rajagopal, Amritanshu Rajagopal -- Loyalty cards in retailing industry: technology application in customer relations / Rajagopal -- Internet, reengineering and technology applications in retailing / Rajagopal -- Performance enhancement of team retailing through Six Sigma applications / Amritanshu Rajagopal -- Consumer response to high technology mobile phones in emerging markets / Ernesto Fierros, Rajagopal -- Building shopping arousal through direct marketing in retail environment / Rajagopal -- Marketing strategy, technology and modes of entry in global retailing / Rajagopal -- Profit impact on marketing strategy and brand management: methodological perspectives / Rajagopal, Amritanshu Rajagopal -- Technology and retailing firms: challenges ahead / Rajagopal.
Abstract:
Globalization has pushed the use of technology in business with advanced information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.
Added Corporate Author:
Electronic Access:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-248-0