The marketing audit handbook tools, techniques & checklists to exploit your marketing resources
Title:
The marketing audit handbook tools, techniques & checklists to exploit your marketing resources
Author:
Wilson, Aubrey.
ISBN:
9781417572267
Personal Author:
Publication Information:
London ; Milford, CT : Kogan Page, 2002.
Physical Description:
1 online resource (ix, 294 p.) : ill.
Genre:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=125920