by
Artun, Omer.
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Predictive Marketing : Easy Ways Every Marketer Can Use Customer Analytics and Big Data. Artun
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Artun, Omer, 1969-
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Predictive marketing : easy ways every marketer can use customer analytics and big data / Artun
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by
Ammerman, William, 1967- author.
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The invisible brand : marketing in the age of automation, big data, and machine learning / Ammerman
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Group, Emerald.
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brand-driven business: it's the CEO who must lead the way -- Data strategy: a critical component of marketing
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Dearborn, Jenny.
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Guesstimate -- Chapter 2 Pulling Back the Curtain -- Summary -- Commentary -- Data Analytics: Go Big or Go
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Fernandez, P.
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Data Spawns Demand Generation -- The Rise of "Left Brain" Marketing -- Key Points -- Chapter 5: Sales
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Britton, Matt.
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-- Viral Can Be Mainstream -- Chapter 13 Big Data 101 -- The Three Pillars of Big Data Access -- The Social
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Adams, Rob.
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? -- SIZE: IS THE MARKET BIG ENOUGH FOR YOUR AMBITIONS? -- GROWTH RATE: IS IT HAPPENING IN THIS MARKET
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Frawley, Andrew.
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Know about Big Data? -- Big Data Will Help You Create More Relevant Customer Connections -- Big Data
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Spitale, Tom.
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Competitors Do -- The Roots of an Industry Revolution -- The Big Guys Get Blinded by the Customer Status Quo
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Weber, Larry.
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-- Develop a Marketing Data Analytics Capability -- Big Data Means Big Responsibility -- Marketing Gets a
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