by
Pickton, David.
Format:
Electronic Resources
Excerpt:
This e-book features six articles - five of which focus on China or its near neighbors. Titles
by
Levinson, Jay.
Format:
Electronic Resources
Excerpt:
- Competitive Advantage and Benefits -- Features vs. Benefits -- Competitive Advantage -- Communicating Benefits
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by
Thain, Greg.
Format:
Electronic Resources
Excerpt:
-- The new focus of brand power -- Manufacturer responses -- Strategy -- Premium Brands -- Value Brands
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