by
Chaston, Ian.
Format:
Electronic Resources
Excerpt:
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing
by
Moutinho, Luiz A M.
Format:
Electronic Resources
Excerpt:
management. Areas covered include amongst others: strategic marketing, consumer behaviour and international
View Other Search Results
by
Baker, Michael J.
Format:
Electronic Resources
Excerpt:
value of adequate marketing management theory -- Research in marketing -- Is marketing knowledge us
by
Coate, Patricia.
Format:
Electronic Resources
Excerpt:
management -- Creating a competitive edge: the value of cross-industry knowledge -- Strategy implications of
by
Brennan, Ross.
Format:
Electronic Resources
Excerpt:
, since their claim to a unique position in the knowledge production process relies on maintaining
by
Gibbs, Richard.
Format:
Electronic Resources
Excerpt:
product-base competition to knowledge-base advantage -- Extending the boundaries of the firm -- The strategic
by
Malhotra, Naresh K.
Format:
Electronic Resources
Excerpt:
-- EDITORIAL BOARD -- INTRODUCTION: ANALYZING ACCUMULATED KNOWLEDGE AND INFLUENCING THE FUTURE -- PUBLICATION
by
Brinckerhoff, Peter C.
Format:
Electronic Resources
Excerpt:
Brinckerhoff: Mission-Based Management:Leading Your Not-for-Profit In the 21st Century, Faith-BasedManagement
by
Hood, David James.
Format:
Electronic Resources
Excerpt:
! -- Customer relationship management (CRM) -- Incoming or 'in-bound' conversations -- 06 Your unique selling
by
Polonsky, Michael Jay.
Format:
Electronic Resources
Excerpt:
performance -- Marketing stakeholder analysis -- Exchange and combination of knowledge-based resources in
by
Tybout, Alice M.
Format:
Electronic Resources
Excerpt:
Brand Linkage -- Measuring Ad Effectiveness -- Brand Knowledge -- Brand Evaluation -- Summary -- Notes
by
Frawley, Andrew.
Format:
Electronic Resources
Excerpt:
Partnership between Information Technology and Marketing -- Develop a Consistent Master Data Management
Limit Search Results
Narrowed by: