by
Conduit, Jodie, editor.
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Journal of Service Theory and Practice, Volume 27, Number 4
by
Buttle, Francis A.
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relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in
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Wooliscroft, Ben. editor.
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contributions to marketing theory but then path--breaking material written by him in the areas of marketing
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Stroud, Dick.
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-- KEEP SIGHT OF THE OBJECTIVES -- 50 IS JUST A NUMBER -- SEGMENTING BY AGE -- SEGMENTING BY CONSUMER
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Polonsky, Michael Jay.
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stakeholder thinking can be or should be integrated into theory or practice. Manyof the stakeholder works
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