COVER -- Copyright -- Contents -- 1. Introduction: theorising masculinities on the small screen -- 2. Soap opera: the male role in the women's genre -- 3. Situation comedy: homosexuality and male camaraderie -- 4. Animation: masculinity in the nuclear family -- 5. Teen programming: isolation, alienation and emerging manhood -- 6. Science fiction and fantasy television: challenging dominant gender roles -- 7. Hospital drama: reassurance, anxiety and the doctor-hero -- 8. Police and crime drama: investigating male authority -- 9. Sports: media events and masculine discourse -- 10. Reality television: ordinariness, exhibitionism and emotional intelligence -- 11. Lifestyle: domestic labour and leisure activities -- 12. Advertising: social life, social standing and sex -- 13. Conclusion: the future of masculinity on television -- Bibliography -- Index.