Cover -- Contents -- Introduction -- Much more than Bodies (Juan Rey) -- I Cultural Bodies -- 1. Mythical Bodies: Masculine Archetypes of Classical Mythology in Advertising (María del Mar Rubio-Hernández and Javier Lozano Delmar) -- 2. Naked Bodies, Clothed Bodies: Images of the Representation of the Other in the Context of the American Continent (María del Mar Ramírez Alvarado) -- 3. Dominant (and Dominated) Bodies: The Corporal Representation of Masculine Domination in Advertising (Manuel Garrido-Lora) -- II Beautiful Bodies -- 4. Body and Beauty: The Cult of the Male Body in the Printed Press (María Victoria Carrillo Durán) -- 5. Obsessed Bodies: Influence of Advertising Male Models on Bigorexia (Carlos Fanjul Peyró and Cristina González Oñate) -- 6. Consumption Bodies: Cult and Virtual Representation of Male Identity in Chile (Salomé Sola-Morales) -- 7. Body of Desire: Homoerotic Representation in Mexican Cable Television (Luis Alfonso Guadarrama and Jannet S. Valero) -- III Political Bodies -- 8. Combat Bodies: The Male Body in the Republican Posters of the Spanish Civil War (Juan Rey) -- 9. Body and Dictatorship: Masculinity in Post-War Spanish Cinema as Expression of Francoism (Francisco Perales Bazo) -- 10. Bodies to Vote: The Representation of the Political Candidate in the Election Campaigns (Víctor Hernández-Santaolalla) -- IV Spectacular Bodies -- 11. Body Ch-Ch-Ch-Ch-Changes: Body, Identity and Stardom in David Bowie (David Selva Ruiz) -- 12. Translated Bodies: The Hyper-Ritualization in the Representation of the Male Body among Spanish Youth in Social Networking Sites (Lucía Caro Castaño) -- Conclusion -- Different Bodies, Different Men (Víctor Hernández-Santaolalla) -- Notes on Contributors.