Introduction to the theory of city branding / Branding the city as an attractive place to live / City branding and inward investment / City branding and the tourist gaze / City brand partnerships / City branding and stakeholder engagement / Paradoxes of city branding and societal changes / City branding through food culture : insights from the regional branding level / City branding through new green spaces / Online city branding

Introduction to the practice of city branding / The city branding of Accra / The city branding of Ahmedabad / Athens city branding and the 2004 Olympic Games / The city branding of Barcelona : a success story / Branding Budapest / Chongqing's city branding : the role of graphic design / Edinburgh : Scotland's inspiring capital / The Hague, international city of peace and justice : a relational network brand / Brand Hong Kong / Kuala Lumpur : searching for the right brand / Branding Lisbon : defining the scope of the city brand / Montevideo city branding / Branding New York City : the saga of "I love New York" / Paris as a brand / Seoul city branding : the case of Seoul's international brand communication / The city branding of Sydney / Superflat Tokyo : city of secret superlatives / The city branding of Wollongong