Titlepage -- Copyright -- Contents -- Editors -- Contributing Authors -- Acknowledgements -- Foreword -- 1 Introduction -- Introduction -- Universal Approaches to Accessible Tourism -- Structure of the Book -- Section 1: Policies and Strategies for Accessible Tourism -- Section 2: Networks and Partnerships -- Section 3: Accessible Tourism Value Chain -- Section 4: Destination Development -- Section 5: Accessible Tourism Experiences -- Moving Forward -- Section 1: Policies and Strategies for Accessible Tourism -- 2 European Policies for Accessible Tourism -- Introduction -- Objectives for Accessible Tourism Policies in Europe -- Coordination of Accessible Tourism Policies -- European Accessible Tourism Policies -- Future Policy Needs and Targets for Accessible Tourism Policies -- A Road Map for Accessible Tourism Policies in Europe -- Conclusions -- 3 Accessible Tourism in Flanders: Policy Support and Incentives -- Introduction -- Accessibility of Tourism Infrastructure -- Reliable and Available Information on the Accessibility of Tourism Infrastructure -- Development of a Label -- Conclusion -- 4 Accessible Tourism for All in Germany -- Introduction -- Stage of Development and Structures of Accessible Tourism for All in Germany -- Conclusion -- 5 Accessible Tourism in Greece: Beaches and Bathing for All -- Introduction -- Key Management Structures of Greek Tourism -- National Strategies for Accessible Tourism -- Accessible Beaches and Bathing in Greece -- The Need for a Strategy for Accessible Tourism -- Conclusion -- 6 The United States: Travellers with Disabilities -- Introduction -- Open Doors Organization (ODO) Travel Market Studies -- Travel Frequency and Overall Expenditure -- Internet Use -- Air Travel -- Other Modes of Transportation -- Hotels -- Restaurants -- Destinations - Domestic and International.

BTS 2002 National Transportation Availability and Use Survey -- Discussion -- Conclusion -- 7 Accessible Tourism in Australia -- Introduction -- Rationales for Government Involvement in Tourism -- Tourism and the Role of Government -- Disability Tourism Strategies/Disability Action Plans -- Industry Awareness Campaigns -- Tourism Disability Research -- Conclusions -- Appendix 7.1 Commonwealth Government Initiatives -- Appendix 7.2: State and Local Government Initiatives -- Appendix 7.3: Private Industry Key Initiatives -- 8 Accessible Tourism in New Zealand -- New Zealand Tourism -- Accessible Tourism in New Zealand -- Accessible Tourism Businesses in New Zealand -- Why New Zealand Needs to Improve its Accessible Tourism Offer -- Actions to Develop Accessible Tourism in New Zealand -- Conclusions -- Section 2: Networks and Partnerships -- 9 Universal Tourism Networks -- Introduction -- Meeting the Challenge -- Accessibility Principles -- Network analysis -- Application to Accessible Tourism -- Future Trends -- Conclusion -- 10 Tourism Victoria, Australia - an Integrative Model of Inclusive Tourism for People with Disabilities -- Introduction -- An Overview of Stakeholder Theory Research -- Methods -- Victorian Policy Framework: Macro Level -- Victorian Accessible Tourism Plan 2007-2010: Meso Level -- Evidence from the Field: Micro Level -- Implications for Policy and Practice -- Conclusion -- 11 Accessible Tourism in Sweden: Experiences, Stakeholders, Marketing -- The Development of Accessible Tourism in Sweden -- Accessible Tourism in Sweden - Strengths and Weaknesses -- Actors for Accessible Tourism in Sweden -- Marketing of Accessible Tourism in Sweden - in Mainstream and Target-Group-Oriented Channels -- Accessible Tourism Strategies -- Experiences from the Municipality of Askersund -- Conclusions: Accessible Tourism in Practice.

12 The Third Sector Responses to Accessible/Disability Tourism -- Introduction -- Accessible/Disability Tourism -- Tourism and the Charitable Sector -- Research Methods -- Findings -- Conclusions and Agenda for Future Research -- 13 Accessible Dive Tourism -- Introduction -- Definition of Disability and Accessibility -- History and Scope of the Disabled Dive market -- Stakeholder Perspectives on Disabled Dive Tourism -- Volunteer Dive Tourism and Disabled Divers -- Conclusions -- Section 3: The Accessible Tourism Value Chain -- 14 Tour Operating for the Less Mobile Traveller -- Introduction -- The Tour Operation -- Elements of the Overseas Holiday Journey -- The Resort -- The Next Stage -- The Way Forward -- Conclusion -- 15 Air Travel for People with Disabilities -- Introduction -- The Low-Cost Carrier Model -- A Note about Language and the Cultural Context of Disability -- People with Disabilities, Seniors and the Accessible Tourism Market -- Methodology -- The Low-Cost Carrier Model (Southwest Airlines) -- Conclusion -- 16 Accessible Public Transport: Vienna City Tourism -- Introduction -- The Viennese Model -- Development of New Low Floor Vehicles -- Re-design of Accessible Tramway and Bus Stops -- The Lift Retrofitting Programme -- Accessible Station Furniture -- Visual Guiding System of the Vienna Lines Developed in 1969 -- Tactile Guiding System of the Vienna lines -- POPTIS - A Navigation System for Blind and Visually -- Impaired Users Real Time Information Accessible Even for Blind and V isually Impaired Users -- Qando - A Web-Based Route-Planner -- MofA or mobility4all -- Quo Vadis Feasibility Study -- Conclusions: Achievements and Further Developments -- 17 Accessible Hotels: Design Essentials -- Introduction -- Accessible Hotels: Taking Away the Myths -- Checklist -- Conclusions -- Section 4: Destination Development.

18 Wheelchair Travel Guides -- Introduction -- What is a Travel Guide? -- Some Issues for Travel Guides -- Iconography -- Rating Systems -- The Australian Case -- Self Assessment versus Provision of Information -- The United Kingdom Case -- Europe for All -- Mapping -- A Strategic Approach -- Conclusions -- 19 Accessing Heritage Tourism Services -- Introduction -- Rethinking Service and Product offerings in the Heritage Tourism Sector -- Dealing Effectively with a Diverse Range of Clients -- Moving Towards More Inclusive Heritage Tourism Services -- Conclusion -- 20 VisitOSLO, Norway: Supporting Accessible Tourism Content within Destination Tourism Marketing -- Introduction -- VisitOSLO's Accessible Tourism Strategies -- The OSSATE Project: Planning and Implementation and Key Ingredients for Success -- New Ways of Presenting Tourism Information Data -- Strategic Issues and Problems in Data Integration -- Conclusions and Key Success Factors -- 21 Accessible Tourism in Spain: Arona and Madrid -- Introduction -- Arona: a Tourist Destination based around the Sun and the Sea -- Madrid: a Cultural Tourism Destination -- Conclusions: Learning from Madrid and Arona -- 22 Visit Britain: Leading the World to Britain -- Introduction -- Increased Provision of Tourism Product Information in Relation to Access -- Access Statements -- National Accessible Scheme -- Product Development -- Bosworth Battlefield, near Market Bosworth, Leicestershire -- The Hytte, Bingfield, Northumberland -- Conclusions -- Section 5: Accessible Tourism Experiences -- 23 Australia: the Alpine Accessible Tourism Project and Disabled Winter Sport -- Introduction -- Project Background -- Outdoor Activity Focus -- Ageing Population -- Informing the AAT Project -- Research Design -- Case Study Background -- Project Details -- Discussion -- Project Recommendations - Success by Design.

Conclusion -- 24 Special Needs Customer Care Training for Tourism -- Introduction -- Why Train the Tourism Sector on Accessible Tourism and Leisure? -- Accessibility and its Importance in Tourism Training -- Difficulties in the Tourism Sector in Spain -- Towards an Educational Training System Focused on Total Quality -- Trainers for Accessible Tourism? -- Training Methodologies, Content and Use of New Technologies -- Conclusions -- 25 Conclusions: Best Accessible Tourism Practice -- The Language of Accessible Tourism -- Social Responsibility or Business Interest - Why Not Both? -- Delivering Personalized, Accessible Experiences.