Social Media Survival Guide : Strategies, Tactics, and Tools for Succeeding in the Social Web.
Title:
Social Media Survival Guide : Strategies, Tactics, and Tools for Succeeding in the Social Web.
Author:
Hay, Deltina.
ISBN:
9781610350709
Personal Author:
Edition:
2nd ed.
Physical Description:
1 online resource (457 pages)
Contents:
Cover -- Copyright -- Table of Contents -- Change from the First Edition -- Acknowledgments -- Foreword by Paul Gillin -- Introduction -- 1. Creating Your Social Media Strategy -- 2. Preparation -- 3. RSS Feeds & Blogs -- 4. Building a WordPress Powered Website -- 5. Podcasting, Vidcasting, & Webcasting -- 6. Social Networking & Micro-Blogging -- 7. Social Bookmarking & Crowd-Sourcing -- 8. Media Communities -- 9. Widgets & Badges -- 10. Social Media Newsrooms -- 11. More Social Tools -- 12. Pulling It All Together -- 13. Looking to the Future -- 14. Measuring Your Success -- 15. Conclusion -- Appendix A: Installing WordPress -- Appendix B: Creating Your Own RSS Feed -- Appendix C: Building Your Own Widget -- Appendix D: Preparing for the Semantic Web -- Index.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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