CONTENTS -- EDITORIAL ADVISORY BOARD -- Editorial -- INTRODUCTION Organisations, transformability and the dynamics of strategy -- Firm transformation: advancing a Darwinian perspective -- Competing in times of evolution and revolution -- Strategy dynamics in industrial marketing: a business types perspective -- Modern project management and the lessons from the study of the transformation of the British Expeditionary Force in the Great War -- Interpreting the successful transformation of Shell's advertising activity 1997-2002 -- The role of scenarios as prospective sensemaking devices -- The paradox of using tacit and explicit knowledge -- Dealing with the uncertainties of environmental change by adding scenario planning to the strategy reformulation equation -- Strategic alliances and models of collaboration -- Note from the publisher.