Different thinking creative strategies for developing the innovative business

Title:

Author:

Foerster, Anja.

ISBN:

9780749452452

9780749448400

Personal Author:

Publication Information:

London ; Philadelphia : Kogan Page, c2007.

Physical Description:

1 online resource (viii, 198 p.) : ill.

Series:

Gale virtual reference library

Gale virtual reference library.

Contents:

Different thinking : strategy -- Different thinking : markets -- Different thinking : products -- Different thinking : price.

Abstract:

Demonstrates how companies can think creatively when producing new products and services for their customers.

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