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Internal marketing : tools and concepts for customer-focused management
Title:
Internal marketing : tools and concepts for customer-focused management
Author:
Ahmed, Pervaiz K.
ISBN:
9781136394577
Personal Author:
Ahmed, Pervaiz K.
Publication Information:
Oxford ; Woburn, Mass. : Elsevier Butterworth-Heinemann, 2004.
Physical Description:
1 online resource (1 volume) : illustrations
General Note:
"Published in association with The Chartered Institute of Marketing."
Local Note:
O'Reilly
Subject Term:
Marketing -- Management.

Marketing -- Management -- Case studies.

Organizational effectiveness.

Organizational effectiveness -- Case studies.

Relationship marketing.

Customer relations.

Marketing -- Gestion.

Marketing -- Gestion -- Études de cas.

Efficacité organisationnelle.

Efficacité organisationnelle -- Études de cas.

Marketing relationnel.

Customer relations. (OCoLC)fst00885533

Marketing -- Management. (OCoLC)fst01010209

Organizational effectiveness. (OCoLC)fst01047852

Relationship marketing. (OCoLC)fst01093590
Genre:
Case studies. (OCoLC)fst01423765
Added Author:
Rafiq, Mohammed.
Added Corporate Author:
Chartered Institute of Marketing.
Electronic Access:
https://learning.oreilly.com/library/view/~/9780750648387/?ar
https://go.oreilly.com/library-access/library/view/-/9780750648387/?ar
Holds: Copies:

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