Title Page -- Copyright -- Table of Contents -- Introduction -- Who Should Read this Book -- What's Inside -- The Companion Website -- About the Author -- Chapter 1: Adjusting to a Customer-Centric Landscape -- It's a Whole New World -- From Customer-Aware to Customer-Centric -- Being Customer-Centric, Operationally Efficient, and Analytically Aware -- Our Example in Motion -- Enabling Innovation -- Chapter 2: The Analytic Lifecycle -- What Are Analytics, Anyway? -- Analytics in Your Organization -- Case Study Example -- Beyond IT: The Business Analytic Value Chain -- Analytic Delivery Lifecycle -- Getting Started -- Summary -- Chapter 3: Getting Your Analytic Project off the Ground -- A Day in the Life -- Visioning -- Facilitating Your Visioning Session -- Think Like a Customer -- Summary -- Chapter 4: Project Justification and Prioritization -- Organizational Value of Analytics -- Analytic Demand Management Strategy -- Results -- Project Prioritization Criteria -- Knowledge Acquisition Spikes -- Summary -- Chapter 5: Analytics-the Agile Way -- Getting Started -- Understanding Waterfall -- The Heart of Agile -- The Agile Manifesto/Declaration of Interdependence -- Selecting the Right Methodology -- Summary -- Chapter 6: Analytic Planning Hierarchies -- Analytic Project Example -- Inputs into Planning Cycles -- Release Planning -- Analytic Release Plan -- Summary -- Chapter 7: Our Analytic Scrum Framework -- Getting Started -- The Scrum Framework -- Sprint Planning -- Sprint Execution -- Daily Standup -- How Do We Know When We're Done? -- Sprint Review -- Sprint Retrospective -- Summary -- Chapter 8: Analytic Scrum Roles and Responsibilities -- Product Owner Description -- Scrummaster Description -- Analytic Development Team Description -- Additional Roles -- Summary -- Chapter 9: Gathering Analytic User Stories -- Overview -- User Stories.

Tools and Techniques -- Invest in Good Stories -- Epics -- Summary -- Chapter 10: Facilitating Your Story Workshop -- Stakeholder Analysis -- Managing Stakeholder Influence -- Agile versus Traditional Stakeholder Management -- The Story Workshop -- Must-Answer Questions -- Post-Workshop -- Summary -- Chapter 11: Collecting Knowledge Through Spikes -- With Data, Well Begun Is Half Done -- The Data Spike -- Data Gathering -- Visualization and Iterations -- Defining Your Target Variable -- Summary -- Chapter 12: Shaping the Analytic Product Backlog -- Creating Your Analytic Product Backlog -- Going Deep -- Product Backlog Grooming -- Defining "Ready" -- Managing Flow -- Summary -- Chapter 13: The Analytic Sprint: Planning and Execution -- Committing the Team -- The Players -- Sprint Planning -- Velocity -- Task Definition -- The Team's Definition of Done -- Organizing Work -- Sprint Zero -- Sprint Execution -- Summary -- Chapter 14: The Analytic Sprint: Review and Retrospective -- Sprint Review -- Sprint Retrospective -- Sprint Planning (Again) -- Layering in Complexity -- Summary -- Chapter 15: Building in Quality and Simplicity -- Quality Planning -- Simple Design -- Coding Standards -- Refactoring -- Collective Code Ownership -- Technical Debt -- Testing -- Summary -- Chapter 16: Collaboration and Communication -- The Team Space -- Things to Put in the Information Radiator -- Analytic Velocity -- Improving Velocity -- The Kanban or Task Board -- Considering an Agile Project Management Tool -- Summary -- Chapter 17: Business Implementation Planning -- Are We Done Yet? -- Analytic Release Planning -- Model Review -- Persona-Based Design -- Summary -- Chapter 18: Building Agility into Test-and-Learn Strategies -- What Is Test-and-Learn? -- Layering in Complexity -- Incorporating Test-and-Learn into Your Model Deployment Strategy.

Creating a Culture of Experimentation -- Failing Fast and Frequently -- Who Owns Testing? -- Getting Started -- Summary -- Chapter 19: Operationalizing Your Model Deployment Strategy -- Finding the Right Model -- What Is an Operational Model Process? -- Getting Your Data in Order -- Determine Model Scoring Frequency -- Model Performance Monitoring -- Analytics-The Success to Plan For -- Summary -- Chapter 20: Analytic Ever After -- Beginning Your Journey -- Supporting the Analytic Team -- The Importance of Agile Analytic Leadership -- Finding a Pilot Project -- Scaling Up -- The End of the Beginning -- Sources -- Index -- End User License Agreement.