Prologue: A New Journey Begins -- The Control versus Freedom Dilemma -- I'm Pedaling as Fast as I Can, But It's Not Fast Enough! -- The Courage to Make the Change -- Which Would You Rather Work In--A Freedom-Based or a Control-Based Work Environment? -- Do Incentives Really Motivate People? Or Are They Just a Quick Fix? -- Is Job Security Related to a Corporate Culture's Bottom Line? -- Do You Want to Be Controlled? -- Can We Overcome Human Nature by Trying to Control People? -- Three Activities That Establish a Freedom-Based Workplace -- Creating the Transformation -- The Transformation of National Stores: A Journey from the Old Control-Based Environment to the New Freedom-Based Workplace -- The Wise Counsel -- Creating the Right Conditions -- Taking Personal Responsibility Is a Challenge for Everyone! -- Transformation Begins with a Visionary Leader -- The Freedom-Based Philosophy Is Adopted One Person at a Time -- Owning Your Job Means No Excuses--The First Step to Freedom -- Designing Your Job Means You Have the Power to Choose! -- Finding Great People -- Pete Williams: A New Journey Begins -- The Freedom Survey (FS).