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Mello, Sheila.
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Value Innovation Portfolio Management : Achieving Double-Digit Growth Through Customer Value. Mello
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Avlonitis, George J.
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crucial areas within product management, namely: product//service portfolio evaluation;new product
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Annacchino, Marc.
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-- Chapter 11: The Pursuit and Product Management -- Product Portfolio -- Growth Strategy -- Product
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Nichols, David S.
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will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning
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