Table of Contents -- Introduction -- Module 1: Tobacco Control Research -- What is tobacco control? -- Tobacco control research -- Importance of qualitative research in tobacco control -- Case studies in tobacco control research -- References -- Module 2: Understanding Qualitative Research -- Understanding qualitative research -- Similarities between qualitative and quantitative research -- Strengths and limitations of qualitative research -- Mixing methods -- References -- Key terms and definitions -- Module 3: Qualitative Research Methods -- Methods of data collection -- Observation -- Interviews -- Case studies and life histories -- Mapping and other visual representation techniques -- The researcher as the instrument -- Triangulation -- References -- Key terms and definitions -- Module 4: Research Purpose and Design -- The literature review -- Define the purpose of the research -- Establish the focus of the research -- Select the appropriate methods for data collection and analysis -- How should qualitative research be validated? -- What about the bias of the researcher in qualitative research? -- Ethical issues -- Pay attention to practical details -- References -- Key terms and definitions -- Module 5: Doing Fieldwork -- In the field -- Prepare for fieldwork -- Live in the field -- Conduct fieldwork -- Return home -- References -- Key terms and definitions -- Module 6: Qualitative Data Analysis -- Analysis of data -- Getting started -- Reading and coding -- Data presentation and interpretation -- Using computers for data management and analysis -- Software programs -- References -- Key terms and definitions -- Module 7: Dissemination of Research Findings -- The research report -- Oral presentations -- Other follow-up considerations -- Dissemination of results -- Final thoughts -- References -- Glossary of Terms -- C -- D -- E -- F -- G -- H.

I -- L -- M -- N -- P -- R -- S -- T -- U -- V -- Appendices -- Appendix I - Case studies -- Appendix II - Bibliography.