Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Acknowledgments -- 1. The Language of Global Business Is International English -- A Riddle -- What Is International English Style? -- The Two Strategies: Culture-Free, Culture-Fair -- Discussion Questions -- Sources and Resources -- 2. Principles of Simplicity -- Meaning and Risk -- Ogden's Basic English -- Tactic 1: Adopt a Locally Invented, Controlled English -- Tactic 2: Adopt a Reduced Dictionary -- Tactic 3: Adopt an Industry-Sanctioned Controlled English -- Tactic 4: Choose Words with One or Few Meanings -- Tactic 5: Avoid Verbs with Two or Three Words in Them (Phrasal Verbs) -- Tactic 6: Use the Simplest Verb Forms -- Tactic 7: Define Many Terms in a Glossary -- Tactic 8: Choose Words that Are Pronounceable -- Tactic 9: Do not Coin Words that Are not Needed -- Tactic 10: Avoid Redundant and Wordy Expressions for Time and Place -- Tactic 11: Avoid Unhelpful Redundancies -- Tactic 12: Avoid Nominalizations -- Discussion Questions -- Sources and Resources -- 3. Principles of Clarity -- The Problem: Clear Only If Known -- Tactic 13: Be Careful of Loosely Connected Words and Phrases -- Tactic 14: Be Aware of Frequently Misplaced Descriptive Words -- Tactic 15: Do not Confuse Frequently Confused Terms -- Tactic 16: Form Words in Standard Ways -- Tactic 17: Use Standard Spellings -- Tactic 18: Avoid Converting Nouns into Verbs -- Tactic 19: Be Aware of the Several Englishes -- Tactic 20: Be Careful with Money and Dates -- Tactic 21: Avoid Illogical or Arbitrary Idioms -- Tactic 22: Avoid Words that Can Have Opposite Meanings -- Tactic 23: Avoid Abbreviations, Contractions, and Acronyms -- Tactic 24: Avoid Figurative Language in General -- Tactic 25: Avoid Literary and Cultural Allusions -- Tactic 26: Avoid Military and Sports Vocabulary.

Tactic 27: Avoid Technical Terms Used with Nontechnical Meanings -- Tactic 28: Avoid Business Jargon and Fashionable Business Terms -- Tactic 29: Avoid Regionalisms and Slang -- Tactic 30: Avoid Sarcasm or Irony -- Tactic 31: Avoid Humor and Wordplay -- Tactic 32: Suit Your English Idiom to the Local Language -- Discussion Questions -- Sources and Resources -- 4. Reducing Burdens -- Reading and Stress -- Tactic 33: Prefer Shorter Sentences -- Tactic 34: Prefer Simple Sentences to Compound Sentences -- Tactic 35: Prefer Simple Sentences to Complex Sentences -- Tactic 36: Retain Certain Optional Words -- Punctuation and International English -- Tactic 37: Use Commas Aggressively -- Tactic 38: Use Hyphens Aggressively -- Tactic 39: Avoid Quotation Marks -- The Burdensome Page -- Tactic 40: Do not Justify Text, but Do not Break Words at the Ends of Lines -- Tactic 41: Create a Readable, Accessible Page -- Tactic 42: Reduce GOTOs -- Tactic 43: Break Apart Long Paragraphs -- Tactic 44: Convert Some Paragraphs into Lists -- Tactic 45: Convert Some Paragraphs into Tables -- Tactic 46: Convert Some Paragraphs into Playscripts -- Tactic 47: Convert Some Paragraphs into Decision Tables -- Tactic 48: Convert Some Paragraphs into Logic Diagrams -- Reducing Burdens as an Ethical Objective -- Discussion Questions -- Sources and Resources -- 5. Writing for Translation -- Limits on Translation -- Translation Is a Business Expense -- Preparing a Manuscript for Translation -- Controlled Language and the Future of Translation -- Discussion Questions -- Sources and Resources -- 6. Principles of Correspondence -- Business Letters: An Exercise in Style -- Tactic 49: Eliminate Western Letter Lingo and Formats -- Tactic 50: Adopt the Receiver's Format -- Tactic 51: Emulate the Receiver's Opening Paragraph and Customary Closing.

Tactic 52: Emulate the Receiver's Content Restrictions -- What about E-mail? -- Adapting E-mail for International Recipients -- Discussion Questions -- Sources and Resources -- 7. Principles of Cultural Adaptation -- Was der Bauer nicht kennt . . . -- Tactic 53: Be Extremely Polite and Formal -- Tactic 54: Assess Other Cultures without Stereotyping -- Tactic 55: Localize Radically -- Tactic 56: Define Your Graphics Strategy -- Tactic 57: Consider Hall's Context Continuum -- Issues of Philosophy and "Hypernorms" -- Discussion Questions -- Sources and Resources -- Appendixes -- Appendix 1. Projects for Students of International English -- Appendix 2. Sentences that Need Editing -- Appendix 3. Instructional/Technical Passages that Overburden the Reader -- Appendix 4 A Portfolio of Bad News Letters -- Appendix 5. An Internationalized Website Checklist -- Index.