Joomla! Search Engine Optimization -- Table of Contents -- Joomla! Search Engine Optimization -- Credits -- About the Author -- About the Reviewers -- www.PacktPub.com -- Support files, eBooks, discount offers and more -- Why Subscribe? -- Free Access for Packt account holders -- Preface -- What this book covers -- Who this book is for -- Conventions -- Reader feedback -- Customer support -- Errata -- Piracy -- Questions -- 1. An Introduction to Search Engine Optimization -- What is SEO? -- SEO terminology -- .htaccess -- 301 redirect (also known as Permanent Redirect) -- 302 redirect (also known as Temporary Redirect or Found) -- 404 error (also known as Page Not Found) -- AdSense -- AdWords -- Alexa Rank -- Alt attribute -- Anchor -- Backlink (also known as Inbound Link) -- Bing Webmaster -- Black hat -- Bot (also known as robot, spider, or crawler) -- Canonical URLs -- Cloaking -- Crawl depth -- Deep link -- Doorway page (also known as gateway page) -- Duplicate content penalty -- Google Webmaster -- Internal link density -- KEI -- Keyphrase density (also known as keyword density) -- Keyword (or keyphrase) -- Keyphrase stuffing -- Landing page -- Link building -- Link farm -- Link text (also known as anchor text) -- Long tail -- Meta tags -- MozRank -- nofollow -- Organic rank -- Outbound link -- Page rank -- PPC -- Reciprocal link -- Redirect -- Robots.txt -- SEF URLs -- SEM -- SEOMoz -- SERP -- SMO -- Splash page -- Stop word -- White hat -- XML site map -- How search engines assess sites -- Summary -- 2. Configuring Joomla!'s SEO Options -- Setting up Search Engine Friendly URLs -- Configuring URL aliases -- Creating URL aliases for your articles -- Controlling the title tag -- Article title vs. page title (title tag) -- Managing metadata -- Summary -- 3. Useful Extensions to Enhance SEO -- Finding SEO modules -- Top SEO modules for Joomla!.

AceSEF -- Advanced Title Manager -- Easy Frontend SEO -- Facebook-Twitter-Google+1 -- iJoomla SEO -- JoomSEF -- Nice Social Bookmark -- obRSS -- RSSeo Suite -- SEO Canonicalisation Plugin -- SEO Friendly Links and Images -- SEO-Generator -- SEO Links Pro -- SEOSimple -- sh404SEF -- Ultimate Site Tools -- Xmap -- Installing and configuring common SEO modules -- Implementing metadata management -- Setting up canonical URLs -- Setting up your XML site map -- Implementing control over your Alt and Title attributes -- Setting up cross-posting to social networks -- Providing social bookmarking -- Summary -- 4. Getting Ready for Launch -- Determining your SEO strategy -- Identifying keywords -- Assessing keyword effectiveness -- Tapping into the power of stemming and variants -- Content strategies for enhancing search engine ranking -- Setting up third party services that can assist with SEO -- Getting started with Google Analytics -- Working with Google Webmaster Tools -- Working with Bing Webmaster Tools -- Summary -- 5. Managing SEO on a Live Site -- Link building -- Identifying quality link partners -- Managing a link marketing campaign -- Creating your own links -- Directories -- Press releases -- Video and file sharing -- Social media optimization -- Reporting and tracking -- Popularity metrics -- Traffic source metrics -- e-Business metrics -- Link metrics -- Summary -- Index.