Cover -- Foreword -- Acknowledgements -- Table of Contents -- Tables and Figures -- I. Introduction -- II. A theoretical framework for Discourse: History, organizations and the World Wide Web -- II.l. The spatio-temporal dimension in organizational discourse: Rhetorical language and forms -- History as discourse in organizations -- II.2. The historical perspective in discourse: Rhetorical forms and language -- II.3. Temporal structuring of history as a narrative form. The philosophy of history approach -- II.4. The Historical narrative between philosophy of history and organization studies -- II.5. History as temporally-framed narrative of events and states. The organizational historical approach -- II.6. A form of historical narrative: Corporate history -- II.7. The analytical form of history in organizational discourse: Business history -- II.8. The quest for a historical perspective in organizational studies -- II.9. Towards a linguistic approach to historical discourse in organizations -- II.9.1 Organizational Discourse (OD) and Discourse Analysis (DA) -- II.9.2 Cognitive approaches to organizational discourse -- II.9.3 Organizational Discourse on the WWW: An overview -- III. Methodology -- Part I. Constructs of time-space and organizational discourse framing -- III.l. Cognitive approaches to language and text: An overview -- III.2. Temporal information in discourse: The aspectual type of situations -- III.2.1 Grounding situations in time and through space -- III.2.2 Temporal framing of events -- III.3. Events conceived in relation to time. Duration and telicity -- III.3.1 Bounded events -- III.3.2. Unbounded events -- III.4. The spatio-temporal framing of events -- III.4.1 Accomplishments -- III.4.2 Activities -- III.4.3 Achievements -- III.4.4 Acts -- III.5. Time in terms of viewing space -- III.5.1 Tense -- III.5.2 Aspect.

III.5.3 Absolute and relative time -- III.6. Mental Spaces and Time -- The base space and the event space -- III.7. Typologies of Time and Space: Correspondences -- Part II. Cognitive perspectives for an analysis of organizational discourse on the web -- III.8. A theoretical framework at the interface between cognition and discourse -- III.8.1 Discourse as Space (of interaction) -- III.8.2 Visualizing discourse between Time and Space: The Current Discourse Space -- III.8.3 Cognitive operations for an understanding of multimodal pages -- III.9. Construals of thought between Time and Space: Applications for organizational discourse for the web -- III.9.1 Viewing frame -- III.9.2 Generality vs. specificity -- III.9.3 Viewpoint -- III.9.4 Objectivity vs. subjectivity -- III.9.5 Mental scanning -- III.9.6 Fictive motion -- III.9.7 Windowing of attention -- III.9.8 Prominence -- III.9.8.1. Figure and ground -- III.9.8.2 Profiling -- III. 9.8.3 Trajector/Landmark alignment -- III.10. Blending Theory and Mental Spaces: A key to understanding Time and Space verbal-visual representations in web discourse -- History of Innovation. -- IV. Narratives between Time and Space: Corporate Timelines for the web -- IV.l. The narrative Timeline: An introduction -- IV.2. The conceptual background of a timeline narrative -- IV.3. Mappings of the timeline as a spatio-temporal construct -- IV.4. Unravelling the conceptual schemas -- IV.4.1 Metaphors of time in space -- IV.4.2 Mental mappings: The blends -- Blending processes -- IV.5. Timelines in corporate 'historical' discourse for the web -- Visual expressions of temporality -- IV.6. Spatio-temporal motion: Business progress conceptualized -- IV.6.1 Kinetic expressions of time and space -- IV.6.2 Verbal expressions of temporality -- IV.6.2.1 Logical temporal meaning: Conjunctions and verbal groups.

IV.6.2.2 Experiential temporal meaning -- I. Temporal Circumstances -- II. Circumstances of location in time -- III. Circumstances of extent or duration -- V. Spatio-Temporal discourse structures and meanings in corporate web texts. An integrated model for empirical studies -- V.l. Introduction -- V.2. Corpora -- V.3. Data sources -- V.4. Signifying practices or semiosis in corporate history discourse for the web -- VI. Spatio-Temporal meanings for the construction of organizational competence on the web -- VI.l. Encoding notions of competence through time and space representations -- VI.2. Competence in organizational theory -- VI.3. Analysis of data and discussion -- VI.4. Identity, trust, and reputation: A framework for competence in historical discourse -- VI.5. Textualization of competence: The corporate persona -- VI.6. Competence transcoded: Structures and thematic chains @ General Electric.com -- VI.6.1 Multimodal cohesion: Chain 1 -- VI.6.2 Multimodal cohesion: Chain 2 -- VI.6.3 Multimodal cohesion: Chain 3 -- VI.7. Conclusions -- VII. Re-constructing time and space through action and 'making' -- VII.l. Introduction -- VII.2. Organizational memory as culturally embedded -- VII.3. Spatiotemporality reframed: Companies and the Baltic monolith -- VII.4. Analysis of data and discussion -- VII.4.1 Features of Corporate History of the ,Baltic' type -- VII.4.2 Representations of history as objective temporality -- VII.4.3 The 'Baltic' format -- VII.4.4 Construals of time -- VII.4.5 Mapping facts and events through temporal relations -- VII.4.6 A performative encoding of Time -- VII.5. Conclusions -- VIII. General conclusions -- References -- Appendices -- Appendix 1: List of the websites contained in the Fortune Global corpus: Top 100 of the Fortune Global 500 list for the year 2008.

Appendix 2: List of the websites contained in the Baltic corpus: Baltic Main List and Baltic Secondary Lists of NASDAQ OMX (2010).