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Marketing metrics : the manager's guide to measuring marketing performance
Title:
Marketing metrics : the manager's guide to measuring marketing performance
Author:
Bendle, Neil T., author.
ISBN:
9780134086040
Personal Author:
Bendle, Neil T., author.
Physical Description:
1 online resource (1 volume) : illustrations
Local Note:
O'Reilly
Subject Term:
Marketing -- Statistics.

Performance -- Measurement.

Marketing -- Statistiques.

Marketing. (OCoLC)fst01010167

Performance -- Measurement. (OCoLC)fst01057837
Genre:
Electronic books.

Statistics. (OCoLC)fst01423727
Electronic Access:
https://learning.oreilly.com/library/view/~/9780134086040/?ar
https://go.oreilly.com/library-access/library/view/-/9780134086040/?ar
Holds: Copies:

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