Visual Strategy: Strategy Mapping for Public and Nonprofit Organizations -- Instructions for Downloading Decision Explorer -- Copyright -- Contents -- Key to Icons -- Preface -- Purposes of the Workbook -- Audience -- Where This Workbook Will Be Relevant -- How This Workbook Facilitates Strategic Planning and Management -- Overview of the Contents -- Acknowledgments -- The Authors and Illustrator -- Part 1: Introduction to Strategy Mapping -- What Is Strategic Planning? -- What Is Strategy? -- What Is Strategy Mapping? -- An Example of a Strategy Map -- The Logic Structure of a Strategy Map -- The Benefits of Strategy Mapping -- Summary -- Part 2: The Loft Literary Center's Experience with Strategy Mapping -- What Is The Loft? -- Getting Going with Strategic Planning Using Strategy Mapping as a Technique -- Deciding Who Should Be Involved -- Deciding Where to Hold the Workshop -- Sending the Invitation -- Holding the First Half-Day Workshop -- Introducing the Strategy-Mapping Session -- Proceeding with the Issue Dump -- Putting in Causal Links -- Seeing the Structure of the Map, or Remapping the Mess! -- Presenting the New, Better-Organized Map and Focusing on the Resulting "Teardrops" -- Figuring Out What the Structure of the Map Is Saying -- Starting the More Detailed Exploration -- Looking Across the Whole Map to Identify All Statements Having to Do with Writers -- Drawing the First Workshop to a Close -- Providing Written Feedback on the First Workshop -- Holding the Second Half-Day Workshop -- Laddering Up from "Writing as a Craft" -- Drawing the Second Workshop to a Close -- Refining Strategies, Goals (Purposes), and Performance Indicators -- Finalizing the Goals System -- Building the Strategic Framework Document -- Summary -- Part 3: Doing Strategy Mapping (ViSM) -- Step One: What Do We Have to Change to Create Strategic Success?.

Creating an Issue Dump -- Bundling Issues Statements into Clusters -- Step Two: Why Change the World? -- Entering Causal Links -- Extending the Causal Chains by "Laddering Up" and "Laddering Down" -- Step Three: Making Sense of Your Map -- So Where Do We Start? Let's Begin Making Sense of the Map! -- Making Sense of the Overall Map: What Can We Learn from Our Map? -- Step Four: Translating the Map into a Strategy Statement -- Reaching (Tentative) Agreement on Issues Areas for Strategy Development -- Deciding on the Goals System -- Converting Issues into Strategy Statements -- Testing the Robustness of the Strategy -- Presenting the Strategic Plan -- Getting the Strategic Plan Implemented -- Summary of the Guidelines -- Capture -- Process -- Linking -- Elaboration -- Tidying and Remapping -- Analysis -- Sorting out Goals -- Agreeing on Strategies and Actions -- Turning the Map into a Strategy Statement and Strategic Plan -- Part 4: Facilitating Strategy-Mapping Workshops -- Practice Makes Perfect -- Getting Started -- Preparation, Environment, and Kit -- The Workshop Itself -- Preparing for the Workshop -- Introducing the Workshop -- Managing Participants and Participation -- After the Workshop -- Summary of Facilitation Hints -- Practice Makes Perfect -- Getting Started -- Preparation, Environment, and Kit -- The Workshop Itself -- After the Workshop -- Resource A: Comparing Visual Strategy Mapping with Other Mapping Methods -- Logic Models, Forward Mapping, and Backward Mapping -- Theory of Change -- Systems Thinking and Mapping -- Balanced Scorecard Strategy Maps -- Outcome Mapping -- Concept Mapping -- Mind Mapping -- Mapping Techniques Emphasizing Temporal, Not Causal, Ordering -- Resource B: Mapping Kit -- Resource C: Software Support -- A Note on the History of Software Development -- Resource D: Supplemental Reading and Other Resources.

General -- Facilitation -- Meetings -- Stakeholders -- Goals -- Performance Indicators -- Scenarios -- Business Model Generation -- Competitive Advantage -- Publicizing Strategies -- Video Guidance on How to Use Strategy Mapping in an Interview Format -- Glossary -- References -- End User License Agreement.