Key marketing skills strategies, tools, and techniques for marketing success
Title:
Key marketing skills strategies, tools, and techniques for marketing success
Author:
Cheverton, Peter.
ISBN:
9781417593927
Personal Author:
Edition:
2nd ed.
Publication Information:
London ; Sterling, VA : Kogan Page, 2004.
Physical Description:
1 online resource (xiii, 383 p.) : ill.
General Note:
Includes index.
Contents:
Foreword -- Preface to the second edition -- Preface to the first edition -- Acknowledgements -- Part I. Definitions, purpose and process -- Part II. The strategic market audit -- Part III. Strategic positioning -- Part IV. Delivering the value -- Part V. The tactical mix -- Part VI. Making it happen -- Index.
Genre:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=131865