Social Business by Design : Transformative Social Media Strategies for the Connected Company.
Title:
Social Business by Design : Transformative Social Media Strategies for the Connected Company.
Author:
Hinchcliffe, Dion.
ISBN:
9781118286135
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (258 pages)
Contents:
Social Business by Design -- Contents -- Foreword -- Introduction -- Part One Adapting Organizations to the Twenty-First Century -- Chapter 1 Social Media: Drivers of Global Business Opportunity -- Chapter 2 Social Media: A Way of Life, a Way of Business -- Chapter 3 Who's Winning in Social Business and Why -- Chapter 4 The Global Business Transition to Social Media -- Chapter 5 How Business Will Make the Transition -- Part Two The Techniques of Social Business -- Chapter 6 Social Media Marketing -- Chapter 7 Social Product Development -- Chapter 8 Crowdsourcing: Community-Powered Workforces -- Chapter 9 Social Customer Relationship Management and Customer Communities: Social Customer Care -- Chapter 10 Social Business Ecosystems: Engaging with Business Partners -- Chapter 11 Workforce Engagement: Creating a Connected Company Using Social Business -- Chapter 12 Social Business Supporting Capabilities -- Part Three Social Business Design and Strategy -- Chapter 13 Identifying Priorities and Planning -- Chapter 14 Building Blocks: The Elements of Social Business -- Chapter 15 Business Cases, Pilots, Return on Investment, and Value: Tying Them Together -- Chapter 16 Building a Social Business Strategy: The Outputs -- Chapter 17 Getting Started with Social Business -- Chapter 18 Maturity: The Social Business Unit -- Epilogue -- Appendix: The Ten Tenets of Social Business -- Notes -- Acknowledgments -- About the Authors -- Index.
Abstract:
From the Dachis Group-the global leader in social business-comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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