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Diller, Stephen.
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Service industries -- Marketing -- Psychological aspects.
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Leonard, Scott.
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Small Stuff -- Notes -- Chapter 6: Break the Service Ceiling with Systematic Customization -- Applying
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Tobe, Jeff.
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retail industries and has showcased the discrete techniques organizations use to deliver better service
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Langford, David.
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service industries -- Promotional strategies -- Promotional media (personal/non personal) -- Co-focusing
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Paczosa, Scott.
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emerging threats in their industries. Thus they will buy services from the sellers who can help them detect
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