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Varadarajan, Rajan, editor.
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Review of marketing research ;
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BUSINESS & ECONOMICS -- Marketing -- Research.
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Marketing research -- Data processing.
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as companies, intermediaries, research centers, governmental institutions, trade unions, universities
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Water: Elizabeth Flammini, Chief Evangelist, Director of Marketing -- The Takeaway -- Chapter 6: Element
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-- PART XII: INNOVATION AND MARKETING -- Chapter 1. Innovation and Market Research -- Chapter 2. Marketing
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