Watching Si doel -- Copyright -- Contents -- Introduction Watching Si Doel, studying Indonesian television -- Si Doel and the New Order -- Theoretical framework -- Previous studies on media, discourse, and Indonesian media -- 'Unframing' Si Doel: The DVD -- Part I Si Doel, a discourse ofIndonesian television -- Chapter I From Balai Pustaka to UNICEFThe mediatization of 'Betawi Doel' -- Child of Betawi, the movie -- Child of modernity -- Educated Doel30 -- Doel commercials -- Doel's adventures -- Campaign Doel -- The extended mediatization of 'Betawi Doel' -- CHAPTER II Si Doel as a sinetronTelevising the New Order? -- Commercial television in New Order and post-Soeharto Indonesia -- Changes in the television landscape in post-Soeharto Indonesia -- The Indonesian sinetron as a genre and a metagenre -- Multivision and mainstream sinetron13 -- Si Doel, the first series -- Si Doel, its sequels -- Si Doel: Televising the New Order? -- A discourse of Indonesian television -- CHAPTER III The making of Si Doel Shaping the face of Indonesian television -- Localizing Indonesian television -- Producing Si Doel: The revival of production company Karnos Film -- The cast -- Preparing the shoots -- Producing the first series: The birth of a television hit -- Post-production: Setting a new standard for Indonesian television production -- To be continued: Reproducing the success of the first series -- Adding the final touch: Post-production -- Part II The languagescape of Si Doel -- CHAPTER IV The languagescape of Si DoelCreating an illusion of reality -- The notion of 'languagescape' -- The languagescape of Jakarta -- Jakarta/Betawi Malay -- The languagescape of Si Doel -- Other elements of discourse characterizing Si Doel -- Code-switching -- Particles and interjections -- Terms of address and personal pronouns -- Conclusion.

CHAPTER V From script to broadcasting Producing the languagescape of Si Doel -- Writing the script -- Performing the script -- Improvisation -- Editing the languagescape of Si Doel -- The multimodality of the television text Si Doel -- The Idul Fitri scene -- Conclusion -- Part III Framing Si Doel -- CHAPTER VI Si Doel as a broadcasting asset -- Broadcasting in Indonesia -- Si Doel enters the world of broadcasting -- From risk to guaranteed profit -- Paving the way for local television: Gossip lenong -- Ratings discourse -- The viewing figures of Si Doel -- Exploiting the ratings of Si Doel -- Si Doel 4 profits from the monetary crisis -- The Sunsilk Quiz -- Discovering the marketability of local television -- CHAPTER VII Catching 'Doel fever'Si Doel in the discourse of ordinary viewersand television critics -- Si Doel in public critical discourse -- Si Doel in ordinary viewers' discourse: A nationwide debate? -- The Vista-TV serialized story -- Si Doel as exceptional Indonesian television -- CHAPTER VIII Mediating Betawi identitySi Doel in Betawi discourse -- Ethnicity as a discursive category -- The Betawi: An ethnic group or a way of life? -- Si Doel and the burden of representation -- Bens Radio44 -- Sinetron Betawi: NPK, Fatima, Mat Angin -- Mediating Betawi iden -- CHAPTER IX Advertising Si Doel -- Local products, foreign advertisers -- The Doel commercials -- The NoPain Ginseng-Doel commercial -- The Ramayana-Doel commercial -- The Honda-Doel campaign7 -- Parasitic commercials -- Advertising Si Doel -- CHAPTER X Si Doel as a vehicle of language -- The languagescape of Indonesian television -- Si Doel evaluated in sociolinguistic discourse -- Regulating the languagescape of national television: Article 33 -- Restricting the use of foreign languages on national television: Article 33 -- The debate on subtitling and dubbing.

Part IV The scope of Si Doel -- CHAPTER XI Interpreting the language of Si DoelA viewing experiment -- The reception research -- The viewing experiment: Fuzzy interpretation at work -- The interviews -- The language of Si Doel is intelligible to viewers throughout Indonesia -- The language of Si Doel is entertaining -- The language of Si Doel is a reflection of 'unmediatized' Betawi Malay -- The language of Si Doel is an advertising asset -- The language of Si Doel threatens the development of the national language -- Making meaning: Towards an understanding of the reception of television l anguage -- CHAPTER XII Si Doel and beyond -- The languagescape of Si Doel -- Mediating Jakarta Malay -- Jakartan voices and the voice of 'Jakarta' -- Television discourse in late New Order and post-Soeharto Indonesia -- APPENDIX A Design of the reception research -- APPENDIX B Example of a set of forms -- APPENDIX C Glossary -- APPENDIX D Abbreviations and acronyms -- APPENDIX E List of interviews -- APPENDIX F Si Doel fragments on DVD -- Bibliography -- Index.