Cover -- Title -- Contents -- Introduction: Imagery in Design -- Chapter 1 Image Formats and Use -- What Are Images? -- History -- Where and When to Use Images -- Who Uses Images? -- Why Use Images? -- Mood Boards -- How It's Done -- Digital versus Analog -- Imagery from Props or Objects -- How It's Done -- Images as Illustration or Fine Art -- Line Art and Silhouette -- Collage, Montage, and Photomontage -- Photographic Imagery -- How It's Done -- Texture -- Pattern -- How It's Done -- Abstraction versus Representation -- Graphic Translation -- Chapter 2 Communicating with Imagery -- Image and Form -- Proximity -- Storytelling -- How It's Done -- Scale -- Space and Illusion -- Dominant versus Subordinate -- Tension -- Repetition and Rhythm -- Customizing Imagery -- Layering Imagery -- Cropping Images -- Image Selection: Where, When, and How -- How It's Done -- Color and Imagery -- Limited Color Palettes -- Color Palettes and Imagery -- How It's Done -- Value -- Choosing a Color Palette -- Image-Based Color Palettes -- Chapter 3 Sourcing and Regulation -- Sourcing Imagery -- How It's Done -- Regulation and Copyright -- Moral Rights and Copyright -- Commissioning Images -- Commissioning Illustration -- Commissioning Photography -- Buying Images -- Clip Art -- Reproducing Images -- Image Resolution -- Preparing and Saving Imagery -- How It's Done -- Chapter 4 The Power of Imagery -- Catching and Directing Attention -- Transmitting Ideas -- Meaning and Symbolism -- How It's Done -- Targeting an Audience -- How It's Done -- Matching Imagery to an Audience -- Narrative and Storytelling -- Visual/Verbal Synergy -- Unexpected Imagery -- Using Images Responsibly -- Chapter 5 Image in Context -- Design in Context -- How It's Done -- Layouts and Publications -- Imagery and Type -- Design for Clarity -- Type as Image -- How It's Done -- Packaging.

How It's Done -- Display and Installation -- Working On-Screen -- Motion and Media -- 15 Rules for Working with Imagery -- Contributors -- Acknowledgments -- About the Author -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z.