Contents -- Contributors -- Acknowledgements -- List of Boxes -- List of Figures -- List of Abbreviations -- Foreword -- Introduction -- Part I: Introduction to Sustainability -- Chapter 1: Sustainable Development -- Introduction -- Historical Context -- Sustainability Revised -- Sustainability Science -- Summary -- Chapter 2: Sustainable Tourism -- Introduction -- Historical Context -- Current Conceptualization of Sustainable Tourism -- Reconceptualizing Sustainable Tourism -- Summary -- Part II: Motivations for Monitoring -- Chapter 3: Private Sector Drivers -- Introduction -- Does Industry Have a Moral Responsibility to Promote Sustainability? -- Is There a Business Case for Sustainability? -- The Role of the Finance Industry in Promoting Sustainability -- Summary -- Chapter 4: Public Sector Drivers -- Introduction -- How does Monitoring Assist Government? -- How does Monitoring Assist NGOs? -- How does Monitoring Assist Communities? -- Summary -- Part III: Monitoring Process -- Chapter 5: Monitoring Using Indicators -- Introduction -- Origins of Monitoring -- Indicator Considerations -- Evaluation -- Summary -- Chapter 6: Developing Indicators -- Introduction -- Planning for Indicator Development -- Scoping Issues -- Identifying Indicators -- Summary -- Chapter 7: Implementing Monitoring Systems -- Introduction -- Piloting Indicators -- Interpreting Results -- Indicator Use -- Maintaining the Monitoring Programme -- Summary -- Part IV: Introduction to Case Studies -- Chapter 8: The World Tourism Organization -- Introduction -- Background to WTO Monitoring -- Indicator Development Process -- WTO Indicators -- WTO Implementation: Cases -- Evaluation -- Summary -- Chapter 9: Tourism Optimization Management Model -- Introduction -- Background -- The TOMM Project -- The TOMM Development Process -- TOMM Results -- TOMM Implementation -- Evaluation.

Lessons Learned -- Summary -- Chapter 10: Samoa Sustainable Tourism Indicator Project -- Introduction -- Context -- Indicator Project -- Evaluation and Review -- Lessons Learned -- Summary -- Chapter 11: The Tour Operators' Initiative for Sustainable Development -- Introduction -- Background to the Scheme -- Development of the Scheme -- Implementation and Evaluation -- Summary -- Acknowledgements -- Conclusion -- Commentary on Guiding Principles -- Discussion of Monitoring and Indicators -- Further Avenues to Explore -- Final Summary -- References -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y.