Belief systems, religion, and behavioral economics : marketing in multicultural environments
Title:
Belief systems, religion, and behavioral economics : marketing in multicultural environments
Author:
Minton, Elizabeth A., author.
ISBN:
9781606497050
Personal Author:
Edition:
First edition.
Physical Description:
1 online resource (xii, 143 pages)
Series:
Economics collection,
2014 digital library.
Economics collection.
General Note:
Part of: 2014 digital library.
Contents:
Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.
Abstract:
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
Local Note:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Electronic Access:
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