Contents -- Preface and Acknowledgements -- The Contributors -- 1 Mass Tourism, Diversification and Sustainability in Southern Europe's Coastal Regions -- 2 The Policy Context for Tourism and Sustainability in Southern Europe's Coastal Regions -- 3 Crete: Endowed by Nature, Privileged by Geography, Threatened by Tourism? -- 4 Tourism Development in Greek Insular and Coastal Areas: Sociocultural Changes and Crucial Policy Issues -- 5 Tourism Growth, National Development and Regional Inequality in Turkey -- 6 Problems of Island Tourism Development: The Greek Insular Regions -- 7 Sustainable Tourism Planning in Northern Cyprus -- 8 Learning From Experience? Progress Towards a Sustainable Future for Tourism in the Central and Eastern Andalucían Littoral -- 9 Measuring Sustainability in a Mass Tourist Destination: Pressures, Perceptions and Policy Responses in Torrevieja, Spain -- 10 The Planning and Practice of Coastal Zone Management in Southern Spain -- 11 Using EMAS and Local Agenda 21 as Tools Towards Sustainability: The Case of a Catalan Coastal Resort -- 12 Environmental Initiatives in the Hotel Sector in Greece: Case Study of the 'Green Flags' Project -- 13 Sustainable Tourism: Utopia or Necessity? The Role of New Forms of Tourism in the Aegean Islands -- 14 Tourism, Culture and Cultural Tourism in Malta: The Revival of Valletta -- 15 Coffee Shop Meets Casino: Cultural Responses to Casino Tourism in Northern Cyprus -- 16 Tourism, Modernisation and Development on the Island of Cyprus: Challenges and Policy Responses -- 17 Rejuvenation, Diversification and Imagery: Sustainability Conflicts for Tourism Policy in the Eastern Adriatic -- Index.