Title Page -- Copyright Page -- Letter from the Editor of the Social Venture Network Series -- Preface -- Acknowledgments -- INTRODUCTION Leading Differently -- The Challenge of Values-Based Leadership -- Social Venture Network: Creating a More Just and Sustainable World -- The Process of Leading Differently -- The Solution: Between These Covers -- Why I Wrote This Book: The Benefit -- 1 The New Values TRANSPARENCY, SUSTAINABILITY, AND RESPONSIBILITY -- It's My First Day on the Job: What Should Be My Strategic Focus? -- Leading Transparency: How Much Openness Do You Want? -- The Power of Doubt and Not Knowing -- The Power of Open-Book Management -- Does Transparency Pay? -- Leading Sustainability: Can You Slow Down Your Business? -- The Power of Patience -- The Power of Matching Market Growth to Company Capabilities -- Does Sustainability Pay? -- Leading Responsibility: Is Altruism in Your Best Interest? -- The Power of Social Responsibility -- The Power of Industry Responsibility -- Does Responsibility Pay? -- Summary: The Three Leadership Values -- 2 The Three Cs COMPETENCE, COMPASSION, AND COMMITMENT -- What Qualities Epitomize the Best Values-Based Leaders? -- Competence: All of Us Are Stronger than One of Us -- The Importance of Boundaries for Values -- Negotiating Boundaries for Values -- Compassion: Selfishly Seeing Yourself in Others -- Treating People as Equals -- Loving and Being Loyal -- Commitment: It's Not about the Money -- Commitment as If the World Is at Stake -- Finding the Best Form for Your Commitment -- Summary: The Three Leadership Attributes -- 3 Turn Your Values into Value -- Why Are Your Values Important? -- Myth 1: Leave Your Personality and Your Values at the Door. This Is Business. -- Myth 2: You Need Business Experience and a Business Background to Run a Business. -- Myth 3: Values Should Never Be Modified in Any Way.

Mistakes: What If You Don't Hold Your Values Sacred in Building Your Company? -- Doing It Right: Being True to Yourself -- How to Improve: Connect to More of Yourself -- Action Exercise: A Four-Step Process to Create a Values-to-Value Personal Inventory -- Summary: Turn Your Values into Value -- 4 Walk Toward the Talk -- Why Is It Important to Walk Toward the Talk? -- Myth 1: I'm the Founder, Not the Role Model -- Building the Culture Is Not My Job. -- Myth 2: What Matters Is What You Can Measure -- My Job Is to Increase Sales. -- Myth 3: Values-Based Leadership Is Primarily about Your External Impact on Society. -- Mistakes: What If You Don't Walk Toward the Talk? -- Doing It Right: Providing Daily Meaning -- How to Improve: Give Up Control and Stay Involved -- Action Exercise: A Three-Step Process Using the "Four Ps" to Walk Toward the Talk -- Summary: Walk Toward the Talk -- 5 Communicate with Care -- Why Is It Important to Communicate with Care? -- Myth 1: As the Company Grows, I Need to Focus on Efficient Communication Methods. -- Myth 2: Effective Communication Is the Art of Persuasion for Mutual Agreement. -- Myth 3: Great Communications Are Great Speakers First and Foremost. -- Mistakes: What If You Don't Communicate with Care? -- Doing It Right: Becoming More Mindful -- How to Improve: Increase Your Sensitivity -- Action Exercise: Communicating across Differences -- Summary: Communicate with Care -- 6 Facilitate Personal Growth -- Why Is It Important to Facilitate Personal Growth? -- Myth 1: The Organization Can Change, but I Don't Have To. -- Myth 2: Fear and Crisis Best Motivate Personal Transformation. -- Myth 3: Transformation Should Be a Comfortable Process. -- Mistakes: What If You Don't Facilitate Personal Change? -- Doing It Right: Growing Your Company by Growing Intimacy -- How to Improve: Attend to Inner Growth.

Action Exercise: Transforming Relationships -- Summary: Facilitate Personal Growth -- 7 Collaborate for Greater Impact -- Why Is It Important to Collaborate for Greater Impact? -- Myth 1: Establish Your Business First and Then Collaborate. -- Myth 2: Collaboration Does Not Appreciably Affect Your Role. -- Myth 3: Values-Based Leaders Should Do Business Only with Values-Based Leaders. -- Mistakes: What Kind of Collaborations Should You Be Careful to Avoid? -- Doing It Right: Collaborating to Build "Hybrid Value-Added Chains" -- How to Improve: Rethink Your Business -- Action Exercise: Thinking Outside the Industry -- Summary: Collaborate for Greater Impact -- SUMMARY Leadership Is Learning -- Make Values Visible -- Make It Personal -- Communicate Clearly, Consistently, and Simply -- Let Go of Control but Stay Involved -- Be Careful of Two Double-Edged Swords: Compassion and Responsibility -- In Conclusion -- Resources -- Index -- About Social Venture Network -- About the Author -- Other Titles in the Social Venture Network Series -- About Berrett-Koehler Publishers -- Be Connected.