Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Emerging paradigms in the Indian marketplace -- Marketing paradigms and the Indian firm -- An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies -- Brand origin in an emerging market: perceptions of Indian consumers -- Advertising message processing amongst urban children -- Importance of appropriate marketing strategies for sustainability of small businesses in a developing country -- Relational switching costs, satisfaction and commitment -- Marketing programmes across different phases of the product life cycle -- List of reviewers.