Contents -- List of Figures -- List of Tables -- List of Images -- Foreword -- Preface -- Acknowledgements -- 01 Introduction to events -- Defining an event -- Classifications and categories of events -- Case study 1.1 Glastonbury Festival: A hallmark event -- Size and structure of the industry -- Facts and figures -- Case study 1.2 Great North Run -- Relationships with other industry sectors -- Case Study 1.4 Yorkshire Grand Départ of the Tour de France 2014 -- 02 Event planning -- Event planning -- Phase 1: preparation -- Case study 2.1 Leveraging of legacy: Stag World Veteran Table Tennis Championships 2014 -- Case study 2.2 Bracken Presentations: maintaining relationships with stakeholders -- Case study 2.3 The Eventice competition -- Phase 2: Detailed planning -- Phase 3: Post-event -- Case study 2.4 Developing an event planning model -- 03 Destination and venue selection -- Case study 3.1 Britain: Great for events -- Case study 3.2 An unusual venue - Life Centre Events, Bradford, Yorkshire -- Case study 3.3 Considerations of venue-finding when working with a pharmaceutical client: Ashfield Meetings and Events -- Case study 3.4 Venue search company, Pineapple Events -- 04 Developing the programme and content -- Strategic considerations -- Case study 4.1 Interactive live fundraising technology - tablets or texting: which wins the transatlantic debate? -- Case study 4.2 Technology and events: The Live Group -- Case study 4.3 Bluehat Group -- Objectives - going deeper? -- Event content -- Case study 4.4 Design team -- 05 Site planning and logistics -- Planning the site layout -- Stage 1: Space and resource requirements -- Case study 5.1 Yorkshire Event Centre (YEC) -- Case study 5.2 The Honourable Artillery Company: an exceptionally versatile London City venue -- Stage 2: Design the site layout -- Stage 3: Produce a map of the site.

Planning a safe event site -- Risk assessment -- Logistics planning for events -- Pre-event -- Case study 5.3 Earls Court and Olympia - 'build-up' for a large exhibition -- During the event -- Post-event -- Case study 5.4 Gold medal for fast-turnaround at London 2012 -- A final word on safety... -- 06 Building the event team -collaboration and relationships -- Events complexity -- Case study 6.1 Ideas worth spreading: TED and the TEDx community -- Developing an operational events team -- Case study 6.2 Developing teams with event-management students using the Myers Briggs Type Indicator (MBTI®) -- Case study 6.3 Silverstone building collaborative relationships -- Case study 6.4 The engagement of college students with event volunteer programmes: The Skills Show 2013 -- 07 Promotion and publicity -- Audience and message -- Promotional tools -- Case study 7.1 The Zoe Challenge -- Case study 7.2 Fire Walking at London Zoo -- Social media for event promotion -- Choosing your social media platform -- Case study 7.3 Twitter competition helps get the word out about the Conference and Hospitality Show -- Developing a promotional plan -- 08 Finances and procurement -- Scoping a budget for an in-house core events team -- Budgeting -- Case study 8.1 Events for Variety Club of Great Britain: the Children's Charity -- Case study 8.2 The death of a sponsor is contagious... -- Purchasing and procurement -- Case study 8.3 International Council for Coaching Excellence, Global Coaches House -- Case study 8.4 Balancing the budget -- 09 Evaluating your event -- The purpose of evaluation -- Case study 9.1 Online event evaluation using the Kent House EventManager™ software -- Evaluation issues -- Impacts and legacies of events -- Case study 9.2 The 2008 Beijing Olympic Games -economic impacts and legacies.

Case study 9.3 Developing a sustainability monitoring and evaluation plan using ISO 20121 -- Case study 9.4 implementing Strategic Meetings Management (SMM) to enhance ROI: the case of Cisco Systems -- Developing an evaluation plan -- 10 Future-proofing your events -- Creating bespoke events -- Case study 10.1 Standon Calling, the cashless festival -- Trend-spotting -- Case study 10.2 China's emerging festival industry.